Personalized Loyalty
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the problem
Digital marketing is based on deriving intent from invasively scraped data. Not only do consumers hate this, but regulators are increasingly limiting it. Meanwhile, consumers are demanding more personalized brand experiences and willing to share data with brands that respectfully access it.
the solution
Build truly personalized and relevant customer relationships using Cygnt. Transparently obtain your customer’s specific financial metrics to understand your share of wallet, their spending patterns, and more.
key benefits
- Consensual: Earn consumer respect by candidly asking for specific metrics.
- Actionable: Build, test, evaluate, learn, repeat.
- Signals only: Receive only the signals you need, and avoid the headache associated with handling personal and private information.
- Game over: Eliminate promotion gaming with personalized offers.
- Dynamic: Tweak consumer data requests over time as the relationship evolves.
- Secure: Provide consumers best-in-class data security, while avoiding relationships with known bad actors.
